The price of doing a great job carving out a unique niche is that the specialty that made you successful can start to hold you back. If you make the world’s greatest $5,000 wine fridge, you may have a ...

Strategic alternatives evolve out of assessments from a market analysis, which is the prelude to creating your marketing plan. The market analysis usually includes some form of SWOT evaluation - ...

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...