Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of ...

Keynote speakers (including, I admit, myself), authors, pundits around the water cooler: All tend to use consumer (B2C) examples to illustrate what they're trying to say about customer service and the ...