After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

This Research Topic is Volume II of a series. The previous volume, which has attracted over 21k views can be found here:Transforming Chronic Disease ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...