From the recent Rugby World Cup to the current Premier League season, the most popular sports are attracting record sums of commercial investment to exploit the unprecedented reach of those brands. It ...

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Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...

For the social media departments of all 32 NFL teams, May 14 was the real Super Bowl. In this game, there’s no Lombardi Trophy. These winners get something way more valuable: marketing impressions! On ...

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