Litha Ramirez, executive director of the Experience Strategy and Design Group at SPR and other CX experts share their thoughts on the advantages of CX design. In an effort to provide a consistent, ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

This is the second in a two-part series that explores customer experience innovation. The first part can be found here. Innovation is a popular buzzword of the Digital Age. And since the rise of the ...

Is it possible for a company to be too easy to do business with? The answer, surprisingly, is “yes” – and it reflects a larger, more troubling issue about customer experience (CX) design. Robinhood, a ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...