Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...

MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative ...

Programmatic trading may have erupted in the media buying landscape, but it is in the creative arena where it will truly start to take shape. Jessica Daviesexplores what the barriers are and why ...

Pune, Jan. 12, 2023 (GLOBE NEWSWIRE) -- Global Dynamic Creative Optimization (DCO) Market 2023-2029 [New Research] research report offers an in-depth analysis of market size, share, drivers, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant ...

Dynamic creative has been picking up traction as a way to automate ad targeting and brand storytelling on digital display and video advertising, but Pandora is touting its new initiative with A ...

As forward thinking as the digital media landscape is with its audience-driven approach to programmatic, it falls flat with real-time message delivery. The industry needs to open its arms to dynamic ...