Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility. Google favors e-commerce sites and user-generated content, study finds.

Forbes contributors publish independent expert analyses and insights. Gus Alexiou is a London-based reporter covering disability inclusion. Though from its inception in the mid-nineties, universal ...

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% ...