The Drum asked 10 marketers for their opinion on the role of creativity in the industry. Creative thinking can have a profound impact by improving the way people live and work. It can transform ...

Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

The technology boom in the past two decades has reshaped the global advertising industry and turbo-charged ad expenditure. But the digital revolution has also brought many challenges around data ...

Throughout our lives, when faced with creative challenges, we often default to common beliefs and practices that diminish our creative spirit. For example, we frequently embrace the myth that creative ...

Part 1 of a two-part series. See Part 2 here. The New Year is an occasion many of us look forward to setting new goals and aspirations. Disconnecting from our digital devices before bedtime. Spending ...

Of all the so-called 21st-century skills, perhaps none is revered in both the education and business worlds as much as creativity. In the past year alone, creativity topped lists of the most valued ...

Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...