In its ode to classic action movies, Sure deodorant’s 2006 commercial ‘Stunt City’ leaned into its long-term brand message that it ‘won’t let you down’. The multi-million-dollar 60-second TV spot ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Let’s be honest, unless your team is playing in the Super Bowl, a big draw of the big game are the Super Bowl commercials. Companies pay huge sums of money to try and entertain us (and have us ...

Premiering in 30 countries back in 2003, ‘Mountain’ was devised by Sony Corporation to promote the PlayStation 2 video game console. It’s the work of acclaimed director Frank Budgen and has been ...

Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food intake, exercise, or productivity—it’s about advertising! There ...