Generative AI is creeping into the writers’ room, with studios and creators using tools to brainstorm plots, test pacing, and ...

Morris Chapdelaine always has a daunting stack of scripts on his desk. As an indie producer, he reads about three a week and farms out the rest to interns and film students, who send back detailed ...

Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great creative video was the winning formula in performance marketing are over.