When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

As a long-time marketing professional, I’m glad to see so many companies taking SEO seriously. Even so, too many are focusing on the forest and not the trees. They’re hyper-focused on grabbing ...

Scott Baradell is CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book "Trust Signals: The New PR." The volume of internet searches for local results is increasing, ...

Small service-based businesses like pest control, plumbing and auto glass repair are the backbone of many local communities. Often run by hands-on entrepreneurs — what I like to call "blue-collar CEOs ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a ...

Are you finding it hard to get local customers to your car dealership? Today, traditional marketing isn't enough, even if you have a great selection of vehicles and competitive prices. To beat the ...

Managing SEO for a single website can be a complicated task. Dealing with multiple websites across regions, business units, or brands is considerably more complicated. Fast-growing enterprise brands, ...