The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Organizations face increasing pressure to execute ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

Quality Leads Greensboro, United States – December 30, 2025 / Home Builder Reach – Digital Marketing for Home Builders / Home Builder Reach Identifies Seven Marketing Strategies Generating Consistent ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target, told ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Palo Alto Networks is aggressively entering the $30 billion SIEM market, aiming to capture significant market share from legacy vendors like Splunk and Microsoft. The company's platformization ...