I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

On June 16, Meta Platforms META announced that it will begin placing ads on WhatsApp, a messaging app with over 3 billion monthly users. The ads will show up on the Updates tab, a feature used by more ...

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the record ...

Social media giants Meta and X approved ads targeting users in Germany with violent anti-Muslim and anti-Jew hate speech in the run-up to the country’s federal elections, according to new research ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...