When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...