Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...