Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

A long, long time ago, cavemen and lizards ruled the insurance world. Then came Flo. The goofy, spunky sales clerk in red lipstick, retro hairdo and "tricked-out name tag" has become a marketing ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

Vampires, witches and…Flo, the Progressive car insurance lady? When you think car insurance, you don’t think Halloween (and vice versa), but for the fourth year in a row, Progressive, the car ...

Exuding her famous friendly Flo-ness, she greets you with a wink in her words and a plan for your auto coverage. “Welcome friend! You’re looking positively radiant today,” she says, before sharing a ...

PROGRESSIVE offers home and auto insurance for Americans, and its affordability and commercials make it a popular company. One of the stars of the commercials is a ...

Take a safety pin, and measure out where it will fit on the back of the name tag. Then do the same for the button. Then take your glue gun, and place a large strip of glue horizontally down the name ...