LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an era of celebrity beauty brands, the market can sometimes feel ...

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For Paralympic swimmer Anastasia Pagonis, makeup has always been a passion. But when she lost her usable vision at age 14, Pagonis had to find new ways to apply and shop for her favorite products.

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

Red mild chili peppers are the inspiration for a new range of color palettes in a collaboration between Selena Gomez and a Mexican seasoning favorite. The Rare Beauty+Tajin Cheek and Lip Set — which ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Rare Beauty's $30 tinted moisturizer is so light that Insider's beauty reporter felt like she wasn't wearing makeup, but she still saw results.