Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

CLEVELAND--(BUSINESS WIRE)--Realeflow, a leading data and real estate software solution for real estate investors, agents and brokers nationwide, today introduced Leadflow AI Agent, which allows ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology — including tools, integrations and trends that impact mortgage and real estate. Realtor.com now offers ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Eight Realtors filed a lawsuit against two of the biggest names in residential real estate, claiming fraudulent lead generation. The agents from across the country are seeking class action status for ...