A graduate student in Europe doing a thesis on software licensing, bless his heart, writes to inquire about examples from one of my recent blogs on a tango between SaaS and open source. He asks: "I ...

Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...

Imagine managing a large apartment complex that is occupied by digital residents rather than real ones. They all share the same infrastructure, from the plumbing (the network) to the elevator (the ...