It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Understanding the differences between convenience, target, and self-selected samples. Representative samples and sampling are addressed multiple times in the cGMPs. For example, in Part 21 of the Code ...