This year was filled with unforgettable moments that will live on in women's sports history. USA TODAY Sports compiled a list ...

Take your smartest friends and put them on a set to talk women’s sports. That simple formula makes Roku’s “Women’s Sports Now” work. The format is not groundbreaking, but the subject matter is. Emmy ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Gen Z, born between 1997 and 2012, aren’t just watching sports; they’re redefining what fandom means, who gets celebrated, and which brands earn their loyalty. This is the generation that grew up with ...

Millie Bright jumped up and down, testing willpower and strength between pristine white kitchen drawers filled with cutlery and dog kibble. A change of direction. Left, right, a rogue jumping jack.

Women's sports icons cover the walls of Blazers Sports Bar, one in a wave of women-focused watering holes. Kaylen Jackson / The Athletic Debany Davila remembers the night in 2023 that the New York ...

Women’s sports are having a major moment, and these valuations show just how much the landscape has changed in a short time.

On a Monday night in April, the new women’s sports pub 1972, located on the edge of the University of Texas campus in Austin, was busy. Dozens of basketball fans had gathered for a WNBA draft watch ...

Section 1. Policy and Purpose. In recent years, many educational institutions and athletic associations have allowed men to compete in women’s sports. This is demeaning, unfair, and dangerous to women ...