NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

Family members pour food items from metal cans into a pot on the stove. A boy hands off an aerosol can containing a cleaning product to a man while they work on a car. People gathered around a dinner ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...