Opinions expressed by Entrepreneur contributors are their own. Most companies have a clearly defined mission statement, but it’s the vision statement that employees cling onto. Whereas mission ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

I’ve found that one of the surest ways to get managers to start staring out the window is to initiate a conversation about “mission and vision.” All managers know that their organization is supposed ...

Having an inspiring and attainable vision statement for your company is one of the most important ways to motivate the entire staff's progress toward attaining particular goals. When you are starting ...

A seemingly trivial event has revealed some schadenfreude about NASA, along with a lot of irritation. Apparently (as is their wont) the fertile minds running our national space agency decided that the ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Last century’s Mission Statement has evolved into today’s Simplicity Vision Statement. Instead of a buzzword-driven paragraph, the Vision Statement helps you articulate why simplification is important ...

Organizations that set benchmarks or serve as examples of how to do things effectively and efficiently are called "best-practice" organizations. The techniques they use -- the "best practices" -- have ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...