While writing B is for Bitcoin, an ABC children’s book about cryptocurrency, author Graeme Moore had an epiphany—children don’t buy books. “Their parents buy books, especially if you’re writing an ABC ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...