Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

As Meta updates its AI advertising systems and introduces more automation into the business, traditional agencies look for ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Lowe’s pays a visit to a magical town called Lowe’s Ville, “where the people all know that helping is what makes people glow.

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Whereas most creator-led brands prominently feature their founders in their marketing in a bid to drive sales among their fans, Dairy Boy is instead selling Paige Lorenze’s bucolic lifestyle and ...

Here are the executive moves you need to know this week.

The ad business rebounded in November with a strong gain of 2,200 jobs, but the U.S. unemployment rate rose to a four-year high.

The agency partnered with Kling on a vastly improved yule log video and developed a stop-motion holiday short.

This week’s roundup features Horizon Media's new open ad tech platform, Disney's potential interest in AI deals beyond OpenAI, Instagram's new CTV app for Reels and more.