MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with ...

Whether or not Google uses latent semantic indexing (LSI) and LSI keywords in its ranking algorithm is debated among SEOs. Google representatives have publicly stated that Google does not use LSI ...

A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. More importantly, it also helps outline how those ...

When you’re vetting AI tools for marketing, asking the right questions can help you find the right solutions for your organization. It can also help you avoid tools that aren’t worth the hype (or the ...

Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

Account-based marketing (ABM) is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. ABM is effective in aligning sales and marketing ...

Identity resolution — the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has ...

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online ...

HubSpot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in ...

Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an ...