Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space ...

The ministry has asked X Corp to submit an action taken report within 72 hours, detailing measures adopted to address the ...

Affle today announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the ...

Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

The campaign for the Timothée Chalamet-starrer was not built around a single hero asset but as a layered ecosystem with video ...

Santoor has been reported to have clocked around Rs 2,850 crore in revenue in 2025, overtaking Lifebuoy to become the largest ...

Cafe launched its outlet at Dubai on New Year’s Eve, coinciding the launch with a high-profile time characterized by high ...

Kolkata Knight Riders (KKR) have recruited a fast bowler from Bangladesh, named Mustafizur Rahman, for a price of INR 9.20 ...

“What stood out in 2025 was not the scale of events, but the clarity of emotion they delivered,” said Dr. Sandeep Goyal, ...

This year, the honour recognises Sudarshan Venu for his pivotal role in reshaping the fortunes of one of India’s most iconic ...