Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

North America remains the dominant region, accounting for 39.5% of the global share and recording a market size of USD 4.58 billion in 2024 ...

First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

Recent developments in machine learning techniques have been supported by the continuous increase in availability of high-performance computational resources and data. While large volumes of data are ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

Early adopters will be able to secure a lasting advantage over slow movers. Given these are still the early days of agentic and gen AI, it is imperative to use surgical precision to identify where ...

Marketing Analytics Market size is expected to be worth around USD 29.56 bn by 2034, from USD 6.15 bn in 2024, growing at a ...

At the 15th SME Channels Accelerator Awards 2025, Rajesh Sharma, Product Specialist-Commercial Master Trainer at Microsoft ...