As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

When scientists test algorithms that sort or classify data, they often turn to a trusted tool called Normalized Mutual Information (or NMI) to measure how well an algorithm's output matches reality.

In the January 1, 2026 edition of ET Brand Equity’s Digital Cover, Harshdeep Chhabra, Global Head of Media at Godrej Consumer ...

Motorola's 2026 Moto G is currently available on the Motorola site for $200, making it an easy recommendation for shoppers ...

Upstage, an AI startup selected as a "national representative AI," has directly refuted allegations that it developed its AI model by copying a Chinese model through a public verification. Earlier, on ...

The new Lightning Woods line from PXG looks to build off its Black Ops series with innovations in face, body and frequency ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

Open-weight LLMs can unlock significant strategic advantages, delivering customization and independence in an increasingly AI ...

Cheap air purifiers are the best way to assess for beginners to understand how one functions and Amazon comes with a host of ...

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

With the rising technological prowess and greater openness of Chinese models, the world is increasingly turning to the East for efficient and customizable AI, a new report finds.