PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, ...

K-pop stars seem to embody perfection. They’re never seen without immaculately curated looks and dazzling smiles. They make ...

In recent years, many UK retailers have faced startling consequences due to the failure to effectively integrate their ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Strea ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.

Beautiful Destinations founder Jeremy Jauncey speaks about the role of digital wanderlust and the unexpected rise of longform ...

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

MiniStudio is a Paris-based AI banner that rolled out in 2024 with just one IP, 'Fuzzlets' which has quietly become a ...