The award-winning retention marketing agency has combined its expertise in email, SMS, and loyalty programs with new capabilities in UGC ad ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In the past, international trade was often hindered by time differences, language barriers, and distance. Today, more and more business people’s first choice is to pick up their mobile devices.

Account managers have long been seen as essential. But in many cases, they’re unintentionally creating friction instead of ...

Tech startups operate in one of the most competitive digital environments today. With thousands of new SaaS products ...

We return to our Agency Advice series by giving marketing leaders a soapbox to tell us what they think the most significant ...

As the digitalization of cross-border trade continues to deepen, the role of artificial intelligence is undergoing a fundamental shift—it is no longer merely a tool for improving efficiency, but is ...

Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

Breaking silos between marketing and sustainability is now a business imperative, says the IAA’s Thomas Kolster.

Social media, as part of today’s business marketing mix, is one of the most cost-effective ways to educate clients, boost ...

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...