IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Discover the key differences between airdrops and point systems in Web3, how they shape user behaviour, and which model ...

A new artificial intelligence model developed by Stanford Medicine researchers and their colleagues can use physiological ...

Safety officials say the issue means some vehicles no longer meet federal standards for what drivers must be able to see ...

With AI reaching billions worldwide, LMArena delivers transparent, real-world evaluation of frontier model performance ...

From experimental form factors to slimmer gaming machines and a new wave of AI-focused notebooks, CES 2026 offered an early ...

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.