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The experiment that proved people pay for the brand and not the actual product #shorts
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion ...
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In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,”
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